Each of these caught my eye because of the clever ugc marketing strategies they used to achieve their business goals.
User generated content instagram.
User generated content is any type of content produced by users and featured by other people on their own page with proper credit.
But we re here to help.
What is user generated content.
User generated content comes in all shapes and sizes.
And brands will often share ugc on their own social media accounts website and other marketing channels.
Ugc is particularly prevalent on instagram where brands can easily repost and regram ugc from users accounts.
In fact they are almost 100 based on user generated posts.
And on instagram you can share posts to your story or your feed.
User generated content or ugc consists of any form of content that s created by users and consumers about a brand or product.
Is user generated content ugc on instagram worth the effort.
Ugc isn t paid for and its authenticity makes the user the brand advertiser as well.
From simply sharing user s photos to photo contests to product or company reviews many thriving companies on instagram are experimenting with user generated content in one form or another.
If you don t know what user generated content ugc is basically it s either asking other users if you can re share their content or taking submissions from users and then posting that content.
Very popular among brands the powerful strategy is one of the most dominating sources on the web and it seems to be amazingly effective on instagram.
Leveraging user generated content ugc on instagram can be the key to curating a beautiful instagram feed.
User generated content is simply re posting content created by your audience with proper credit of course to your social media accounts.
On facebook you can share.
On twitter you can retweet.
Airbnb are one of the most successful instagram accounts using user generated content.
For many brands instagram is the primary platform for ugc.
Lessons from the 4 most successful instagram campaigns.
For this post i handpicked some of the best user generated content instagram campaigns out there.